How The Sartorial Set Is Spending the Season in Menswear Style Capital St James’s

With its unique blend of luxury shopping, fine dining and trendy drinking spots, St James’s is a must-visit destination amongst the style crowd for Fashion Month.

Keep reading for a flavour of the boutique stores and chic hideaways throughout the neighbourhood that fashionistas love to frequent.

The Finest Boutiques in the Capital

St James’s is home to some of London’s most iconic and premium stores, making it the perfect spot to indulge in a little retail therapy between shows.

For those after refined British tailoring, Turnbull & Asser on Jermyn Street offers timeless luxury. Known for its bespoke shirts and sophisticated menswear, this store promises nothing less than the finest craftsmanship and attention to detail.

Continue your shopping journey at Sunspel, the historic British brand renowned for blending timeless craftsmanship with understated innovation. Recommended by GQ, Esquire and The Times, it’s the perfect place to discover elevated everyday essentials, expertly crafted from the finest materials.

With its impeccable range of knitwear and outerwear, N. Peal is the place to shop for timeless cashmere pieces that will carry you from winter into the new season in style.

The Home of Men’s Tailoring

What can’t be found in St James’s isn’t worth finding when it comes to menswear. A sartorial centre ever since the 19th century, the neighbourhood now has everything the modern man could need.

Third‑generation bespoke tailoring house Monte Lys opened on Bury Street earlier this year, bringing a wealth of Spanish craftsmanship under the masterful guidance of Juan Carlos Benito. The store is one of the newest stop-off points for anyone seeking Bespoke, Made to Measure, and Ready‑to‑Wear tailoring.

SIRPLUS is a men’s apparel store that’s as proud of its British heritage as its use of surplus fabrics. Their focus on craftmanship is evident in each piece, from limited edition upcycled pieces to premium knitwear and attire for special occasions. It’s easy to see why this one’s a longstanding St James’s favourite.

It’s hard to beat Hackett when it comes to the absolute staples of a man’s wardrobe. A specialist in classic shirts, it’s also the place to go for shoes, accessories and tailoring - all with exceptional quality as standard. As trend-led pieces take precedent throughout London Fashion Week and beyond, Hackett is the place to find them.

Among Princes Arcade’s collection of boutiques, you’ll find Arterton, a British design atelier offering luxury leather goods and hand-welted footwear. Their selection is intentionally small, with craftsmanship and design their paramount priority. This is the spot for those seeking a conversation piece to add to their wardrobe - almost any item has a story to tell.

Dine in Style For London Fashion Week

After a full day of fashion shows, there’s no better place to recharge and refuel than in St James’s. For everything from expertly crafted fine dining menus to simply a chilled glass of champagne, there’s a stylish spot to toast to the latest runway trends.

For a refined, classic dining experience, Wiltons is the place to be. With its timeless menu and impeccable service, it’s the perfect spot to sit back, relax, and savour some of the finest seafood and game cuisine.

One of London’s oldest Italian restaurants, dating back to 1945, Franco’s has been delighting diners for nearly 80 years with its timeless charm and exceptional cuisine.

Dukes Bar is famous for its legendary Martini and the luxurious atmosphere in which to enjoy it. Frequently visited by James Bond author Ian Fleming, the bar is said to be the inspiration behind the iconic line, "shaken, not stirred."

Anyone seeking somewhere more low-key may opt to relax in the sophisticated surroundings of the Swans Bar at Maison Assouline, where signature cocktails are served while you peruse the latest fashion journals.

Discover the charm of St James’s for yourself this London Fashion Week. Meet the neighbourhood through photographer Horst Friedrichs’ lens, find a spot to dine outdoors while the weather’s still fine, or see what our community loves most about St James’s history.